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CHHC Idea of the Week: How Much To Charge For Your Performance

CHHC Idea of the Week: How Much To Charge For Your Performance

November, 11, 2011 by: 0 Comments

CD Baby continues to educate and borrows David Roth of the band, The Mighty Groove, out of Boston, MA to discuss this topic.

Hip Hop is one of those genres that are performed in the most random of spaces in front of all types and sizes of crowds.  So it’s always tough to judge just how much even the biggest names in the game are grossing per visit.

Roth breaks down four generic but key points of emphasis when it comes to knowing your limits.

– Don’t Put a Price tag on Yourself
– Know Your Competition
– Know Where You Fit In and Take Advantage
– Don’t Make it a Win/Lose Situation

He notes that if you put a number to your name, that is all you might ever get.  While artists shouldn’t shoot for the moon, it’s important to set a value to your live show and stick to it.

The biggest judge of what you should be asking for is what your competition has been suggesting.  Finding out that information prior to a tour or a show can be critical.  This way artists won’t be laughed at on either side of the fence.

Somewhat similar to the first point, once you know what your peers are getting, it’s time to find out where you fall on that spectrum.  The strongest point is the final one and Roth states that “you devalue yourself, your brand, and service when you take shows for less than you are worth.”

There’s that word “brand” again.

Fraternities bring in names like Wiz Khalifa and certainly are not paying him six figures to do so.  Nor are some of the even bigger names getting close to that number.  Finding out the real information would require asking the individual camp’s themselves.

However, there is some chatter throughout the web as to what these guys (and gals) are pulling in.  Below are some of the numbers that I have put together based on some of the more credible resources.

$100K and Up Crew 
T.I., Rihanna, Jay-Z, Lil’ Wayne, Justin Bieber, 50 Cent

$50-$99K Team 
Drake*, Kid Cudi, Ludacris, Snoop Dogg, Eminem, Akon

$20-$49K Players
Pitbull, Rick Ross, Wiz Khalifa*, Nicki Minaj, Keri Hilson, Waka Flocka

I could not of course list everyone that I came across but I did have to include names like the Biebs because let’s face it, he’s a part of every genre at this point.  The majority comes from the $49K and under pool by far (which makes sense).

Asterisks for Drake and Wiz stem from not really knowing what the heck they make.  Some sources have Drake at $155K and most saw him at about $80K (more realistic) for his current college-heavy tour with Kendrick Lamar.  Wiz on the other hand raps about reeling in “$100K a showwwwww”, but some suggest he’s still closer to $50K than anything.

If you’re out there let us know what your asking price is.  Local and National acts are welcome to comment.

Thanks again to another informative CD Baby resource.

To read the entire article GO HERE!

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Chris Wallace
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