Lara graduated from Ohio University in 2004 with a B.F.A. in Graphic Design. Since then she has expanded her career into the music industry focusing on web design, search engine optimization, online marketing, social media and event planning. She has worked with/interviewed several notable hip hop artists including: Jeremih, Twista, Jim Jones, Lee England Jr., Hurricane Chris, The GS Boyz, Da Internz, Will Taylor (from Day 26), Nikki Lynette, YP, Skooda Chose, Young Dirty Bastard, Miller Street Studios, and many more. She is also the Art Director and Music Manager for Killa Beatz Entertainment.